Google+ Tops Twitter in Mobile App Popularity

A recent study from London-based GlobalWebIndex reveals that Google+ tops Twitter in terms of popularity with smartphone app users worldwide. The study places Google+ at number 4 behind Google Maps, F...
Google+ Tops Twitter in Mobile App Popularity
Written by

A recent study from London-based GlobalWebIndex reveals that Google+ tops Twitter in terms of popularity with smartphone app users worldwide.

The study places Google+ at number 4 behind Google Maps, Facebook, and YouTube. Twitter comes in at number 6, right behind Weixin/WeChat.

Here are the top 10 in a nice infographic from Mashable. But what exactly do the numbers mean?
Top Social Network Smartphone Apps
Studies of social network usage often require a rather literal interpretation.

For example, fans of HootSuite and Echofon might argue that the GlobalWebIndex study doesn’t appear to take into account third-party Twitter apps. If this is the case, do the study results really indicate that smartphone owners are spending more time on Google+ than Twitter? Or simply that more people are using the Google+ mobile app than Twitter’s own in-house app?

The literal nature of social media usage studies is often cited when discussing results that, at first glance, show Google+ pulling ahead of Twitter in terms of overall users. As Media Bistro points out, it’s possible that the numbers of Google+ users are inflated because they include people who have a Google account in order to use Gmail or YouTube, but are rarely or never active on Google+.

However, tying the GlobalWebIndex study into the great Google+ versus Twitter debate, if someone goes to the trouble of downloading the Google+ app on their smartphone, it’s probably safe to assume that they’re actually planning to get on Google+ instead of merely checking email or watching YouTube videos.

What about you? What social network smartphone apps do you use most often? Let us know in the comments.

Image credit: Google+ icon, chart

Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit

Advertise with Us