Demand Media announced on Wednesday that it has appointed recent hire Wayne MacLaurin to Senior Vice President of Technology for United TLD, a subsidiary of the company.

The company says United TLD is investing in infrastructure to become a leader in the new gTLD space. With his new role, MacLaurin is responsible for managing the technology roadmap and day-to-day operation of the registry systems.

“We’re thrilled to welcome Wayne to the Demand Media team in his new role,” said Taryn Naidu, executive vice president of Demand Media’s Domain Services business. “As a former colleague, I know Wayne possesses a rare combination of leadership, technical prowess and business acumen. He gets things done, without cutting corners, and has built an excellent reputation in our industry through his technical contributions in the ICANN community and beyond.”

MacLaurin was most recently CTO at Sedari, a registry consulting and outsourcing service. He has also served as CTO of the Momentous Group of Companies, a domain name marketing services group from Canada.

From 2010 to 2012, MacLaurin served as Executive Director of the Domain Name System Operations Analysis and Research Center.

During a recent earnings call, Demand Media said it was still on track to have its media and domain businesses split by the end of the year or early next year.

Image: Wayne MacLaurin (Twitter)