Netflix competitor Redbox is running a contest, giving away the first season of Netflix original series House of Cards on DVD. In a post on the company’s “Redblog,” it says:

You’ll understand why this new series has earned a whopping NINE Emmy nominations—including Outstanding Drama Series, Lead Actor, Lead Actress and Director—if yours is the name we draw on Wednesday. You’ll become the proud new owner of Season 1 of House of Cards (Approximate Retail Value (ARV): $55.99)!

Nice words from a company competing directly with Netflix. Redbox Instant launched earlier this year.

Redbox is currently offering users episodes 1-6 through its kiosks. The other half of the season will be available next month.

House of Cards: Season 1 was released on DVD and Blu-ray, as well as on-demand back in June. Amazon, another competitor of Netflix’s, has also been promoting it. This is a significant sign that Netflix is onto something with its original programming (as if the Emmy nominations/wins weren’t enough).

Netflix has indicated that it will double its budget for original programming, and the shows being released via other channels ensures that they will find broader audiences outside of the Netflix universe, which could ultimately lead to more memberships in the long run. Orange is the New Black will also be making its way to DVD.

On Sunday, House of Cards won director David Fincher an Emmy. The show also took home Emmys in the casting and cinematography departments.

Image via Redbox