If you say that you never give in to temptation and Google yourself, well, there’s a pretty strong chance that you’re lying.

According to new research from Pew, a majority of American adults admit to looking themselves up online – or “Googling” themselves.

It’s 56% to be exact – which is actually down a percent from 2009. But it’s up quite a bit from 2001, when only 22% admitted to the practice.

Here’s Pew’s demographic breakdown:

As you can see, the younger and more educated you are, the more likely you are to Google yourself.

Pew also found that a quarter of Americans now use social media sites and directories to look up what other people are saying about them.

I’ll let 30 Rock provide the definitive take on what it really means to “Google” oneself: