It’s been a while since we’ve heard anything from EA regarding its annual racing game franchise – Need for Speed Rivals. With it being the first game in the series to grace next-gen consoles, you’d think EA would be a little more aggressive with its marketing. Instead, the publisher has only revealed the first trailer for the sure to be awful live action movie based on the franchise.

That all ends today though with the release of a new trailer for Need for Speed Rivals that shows our first real look at some next-gen racing footage. The first thing you’ll notice is that it looks really good. Racing games are always some of the best looking games on any platform, but Need for Speed Rivals looks exceptionally beautiful. It doesn’t hurt that the environments, including the snowy mountains, look more lifelike than ever before thanks to the game’s use of Frostbite 3.

As for the gameplay, it looks like tried and true Need for Speed gameplay. Players will either take on the role of a racer trying to escape from cops, or the cop trying to take down racers. In this particular trailer, you will get to see the tools cops can use to take down opposing racers, including spike strips and EMPs.

If you were expecting something different out of EA with its Need for Speed franchise, you’re probably not going to get it this time around. It does, however, look like the developers at Ghost Games and Criterion are adding some kind of story mode into the title. Whether it ends up being as insipid as past story-based Need for Speed titles remains to be seen though.

Need for Speed Rivals will launch November 19 for Xbox 360, PS3 and PC. It will launch on November 15 for the PS4 and November 22 for the Xbox One.

[Image: eavision/YouTube]