We’re now officially in the holiday season, and that means people are rushing out to buy the latest and greatest toys and gadgets for friends and loved ones. It’s important to remember, however, that there are other people out there this holiday season who need your support more than your friend needs that new video game. If only there was a way to kill two birds with one stone, right?

Sony announced today that it has the stone you’re looking for with its holiday partnership with Extra Life, a charity that encourages gamers to give money to children’s hospitals. Not to be mistaken with Penny Arcade’s Child’s Play, this charity exclusively deals with cash donations and that’s what Sony wants out of gamers this year.

Of course, it’d be a little boring if all Sony wanted was your money. Instead, the folks at PlayStation are challenging gamers to raise money for Extra Life with lots of prizes at stake. Here’s how it all works – participants will sign up with Extra Life under the PlayStation promotion. From there, participants will encourage friends and family to donate in their name. At the end of the competition, prizes will be handed out based upon how much a person raised.

Here’s what you can get:

You have until November 3 to raise as much money as you can. You can also join a team to increase your chances of raising the largest amount of money.

If this sounds like something you’d be interested in, you can join the movement here. If you’re already a member of Extra Life, you can switch over to the PlayStation Movement here.

[Image: PlayStation/YouTube]