Seth Rogen may well rank among the busiest guys in Hollywood. This week, the star is grabbing the headlines over Hobby Lobby turmoil, casting for his new film and the DVD release of his hit, This Is The End.

For his Twitter followers, Rogen is keeping the arts and crafts big box store Hobby Lobby in the hot seat over accusations of anti-Semitism. The turmoil apparently started over an offensive comment made by an employee, for which the company has apologized, and a distinct lack of merchandise celebrating or supporting the Jewish faith, for which the company is promising test market items in New York and New Jersey, according to the Hobby Lobby Facebook page.

Capitalizing yet again on his Freaks and Geeks network, Rogen and James Franco are taking the lead in a new Sony comedy, The Interview, and as of this week they may recruit another alumnus, Lizzy Caplan, who is in talks to play the female lead. The Interview, written and directed by Rogen and Evan Goldberg, embroils a talk show host (Franco) and his producer (Rogen) in a plot of international intrigue and assassinations. Caplan is slated to play a steamy CIA agent who schemes for Franco to kill the prime minister of North Korea.

This project comes off Rogen’s directorial debut, This Is the End, which nabbed over $100 million at box offices (somewhat helped by a re-release). The apocalypse comedy is just out in stores and Rogen is promoting the outtakes, available at YouTube. Please note, the content is not appropriate for all audiences.

Here are the outtakes from This Is The End! http://t.co/q7Wf5lmTAC

— Seth Rogen (@Sethrogen) October 4, 2013

Rogen and Goldberg have been long-time writing partners, penning Superbad (2007) and Pineapple Express (2008). The duo is also developing an R-rated animated film, Sausage Party, which Goldberg boasts (one presumes, tongue-in-cheek), “I’m going to confidently say it’s the most important film ever produced… It will change the world, like the movie ‘Ghandi.’”

[Image via Seth Rogen official Twitter.]