In its attempt to boost the brand value of the Kindle (and sweeten the Amazon Prime deal as well), Amazon has just announced a new initiative called Kindle First, which will give readers early access to a selection of e-books every month.

The way it works is pretty simple. Every month, Amazon Publishing editors will choose a handful of books, sourced from Kindle’s most-popular categories. Kindle First will allows Kindle users to pick one of these books and read them weeks before their official release date.

It will cost regular Kindle users $1.99 – but it will be free to Amazon Prime members. Another (albeit small) reason to pony up for Amazon Prime, it seems.

“Customers can receive a monthly email alerting them of new Kindle First selections. Signup is free and there is no purchase obligation. Customers can visit the Kindle store on amazon.com or their Kindle device to select their book. All Kindle First books become part of your permanent Kindle library and can be read on any K,” says Amazon.

The picks for November are:

Things We Set on Fire, Deborah Reed
We Will Survive, Gloria Gaynor and Sue Carswell
No Place for a Dame, Connie Brockway
Silent Echo, J.R. Rain

Amazon’s next-gen Kindle Fire HDX started shipping a couple of weeks ago, and two months ago the company announced a new Kindle Paperwhite.

Image via Amazon