Business Insider has put together a pretty interesting graph that is getting a lot of attention in the media. It illustrates, citing data from Google, the NAA and the PIB, that Google is now bigger than both magazines and newspapers in terms of advertising in the U.S.

Business Insider CEO Henry Blodget presented the graph as a slide at the Ignition 2013 conference, and it really does paint a vivid picture about just how big of an impact Google has had on the advertising industry as the print industry declines.

And again, this is just the U.S.

Google is reportedly on pace to do $60 billion in revenue this year, most of which will come from advertising. And they’re even giving away some for free.

In some countries, Google is working with publishers to help them monetize their content using Google ads.

Image: Business Insider