LinkedIn announced new “Showcase Pages,” for companies who want to show off specific brands and products, which users will be able to follow separately.

Microsoft, for example, has one for Office. Adobe has one for Marketing Cloud. HP has one for Converged Infrastructure. You get the idea.

“Interacting with Showcase Pages is easy,” says LinkedIn’s Aviad Pinkovezky. “These pages are all about content, so by visiting a Showcase Page you can quickly get up to speed on the latest updates. Like any Company Page on LinkedIn, if you want to make sure you see future updates in your feed, just click the ‘Follow’ button.”

“If you’re a Company Page administrator, you can easily create your company’s own Showcase Page,” adds Pinkovezky. “First, identify the business areas of your company that need a Showcase Page. Then go to the ‘Edit’ dropdown menu and select ‘Create a Showcase Page.’ Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.”

Showcase Pages will be rolling out worldwide over the course of the next several days.

Image: LinkedIn