Hang W/ has launched a major update to its iOS app, which among other things, includes livestreaming directly to Facebook.

The app makes use of the recently launched iOS 7 features, and therefore requires users to have the latest version of Apple’s operating system.

Other additions to the app with version 2.0 include increased broadcasting times (with users being able to broadcast for either 3, 6, or 9 minutes), improved video and audio, a new color scheme and easier access to video archives.

“The mobile social market is growing rapidly,” said CEO Andrew Maltin. Live streaming represents an entirely new category and we have our eyes set on being the category innovator and the market leader. Hang w/ 2.0 is our second major step in that direction.”

“I’m so proud of our entire team,” added President and Chief Creative Officer Dave Swartz. “We took a product that the market clearly embraced – and brought it to a whole new level. The user experience is simplified and a handful of really cool new features have been added to the mix. Everything in 2.0 was a request, and sometimes a demand, from our users – and from the early beta reactions we’ve gotten so far, we think people are going to love it.”

“We intend to really push the limits of what’s possible with our streaming technology,” said Maltin. “By releasing stream to Facebook, along with longer broadcasts, we’ve made it easier for our users to capture and share live moments outside of Hang w/ – and we’ve made it easier for those moments to go viral.”

Android users only recently got access to version 1.0, and will have to wait for the upgrade, but the company does say 2.0 for Android is currently in development. The two versions are compatible with one another. 1.0 just doesn’t have the full feature set.

MEDL Mobile, the creators of Hang W/ secured an investment from 50 Cent last month. He has been actively promoting the service.

Image: Hang W/ (App Store)