Over the years, Amazon has used various deals and promotions to increase sales of its Kindle Fire tablet line. Those promotions seemingly work as the tablets remain the best-selling items on Amazon. Now the online retailer is trying a new method to get more Kindle Fires into the hands of even more customers.

Amazon announced over the weekend a new payment plan that will let customers buy either a Kindle Fire HDX or Kindle Fire HDX 8.9″ for a quarter of the price. After the initial down payment, customers will then pay back another quarter of the device’s price every ninety days.

For example, the Kindle Fire HDX, which normally costs $229, can now be yours for only $57.25. After purchasing the tablet at this price, you’ll be automatically billed $57.25 every 90 days until the device is paid off in full. As for the Kindle Fire HDX 8.9″, you’ll pay $94.75 upfront and then pay that same amount three more times over the course of the next 270 days.

What’s interesting about this latest ploy is that everyone can take part. For these kind of deals, most retailers would want to apply interest or credit checks. Amazon is having none of that, however, as this is strictly a no strings attached kind of deal. The only thing you’ll have to look out for is that the payments will be automatically billed to your card every 90 days.

That being said, you will want to read the fine print as there are some rules you’ll need to be aware of. For example, the above deal is only available until midnight on December 24. Amazon notes that you customers must use a credit card to make the initial down payment, but a debit card is fine for the remaining payments. You can also pay back the full remaining balance at any time, but the same can’t be said of the installments.

If all of that sounds good to you, you can check out the promotion page here. If you’d rather pay for the entire device upfront, Amazon will most likely put the Kindle Fire HDX on sale one last time before Christmas.

[h/t: Engadget]
[Image: Amazon]