For the first time in five years, Nestle, the company that produces the popular Butterfinger candy bar, is releasing a new product, a Butterfinger Cup, and will be marketing that product during this year’s Super Bowl.

The Super Bowl, which will air on Fox on Feb. 2, accounts for nearly 100 million viewers each year, and Nestle feels that by advertising their newest delight, during the game, it will allow them to get a step up on Reese’s Peanut Butter Cups, which is currently the leader in the market.

“You need to open up as much awareness (for a new product) and what better way to do that than with a Super Bowl ad,” said Jeremy Vandervoet, the brand manager of Butterfinger. The Butterfinger Cup has been in the works for over two years and it will be the first of Nestlé’s products to be featured during the Super Bowl.

Butterfinger’s official website describes what Butterfinger fans are in store for.

While most Super Bowl ads are kept secret until the day of, more companies are choosing to show their ads before hand, or release a “teaser” ad, which gives the audience a preview of what is to come.

In the Butterfinger Cup teaser, you a couple waiting in the lobby of a “food therapy” office, along with other food pairs including cheese and crackers, fish and chips, and oatmeal and raisins. The couple is wearing tee shirts that read chocolate and peanut butter, and the woman asks her husband, “Don’t you think it would be nice to try something new and crunchy?” Then at the end of the commercial it reads: “The cup is about the get crunchy.”

Are you excited for the new Butterfinger Cup? Leave your comments below.

Image via Butterfinger.com