With the financial insuring of Warren Buffet’s Berkshire Hathaway, Quicken Loans is running a contest that nobody will win.

Buy holy moly, wouldn’t it be a hell of a thing to win.

It’s called the Quicken Loans Billion Dollar Bracket Challenge, and it will deliver a billion dollars to anyone who can pick a 100% perfect NCAA March Madness bracket. If you’re the grand prize winner, you can either take the full billion in $25 million installments over the next 40 years, or you can take a lump sum of $500 million.

Registration opens on March 3rd, and there’s a limit – 10,000,000 participants (or more, if they decide to expand it).

“Millions of people play brackets every March, so why not take a shot at becoming $1 billion richer for doing so,” said Buffett. “While there is no simple path to success, it sure doesn’t get much easier than filling out a bracket online. To quote a commercial from one of my companies, I’d dare say it’s so easy to enter that even a caveman can do it.”

It’s a great thought – winning a cool billion just for picking some basketball games. It’s too bad that it’s never going to happen:

Having said all of that, the contest is still worth your time. Quicken is going to hand out $100,000 to the top 20 most-accurate brackets. I mean, you’re going to fill out a bracket anyway – might as well register it for a bigger prize than your office pool.

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