Apple today announced that iTunes Radio is officially out in Australia. Australian music fans who are also Apple iOS device owners can now use the software on their mobile device or through iTunes on PC or Mac.

iTunes Radio was launched first in North America back in September. The service remains free and ad-supported in Australia.

Apple unveiled iTunes Radio last summer as part of its Worldwide Developers Conference presentation. The software is Apple’s entry into the streaming music market and is positioned to compete with services such as Pandora, Spotify, and the new Beats Music.

Through iTunes Radio users can access over 100 featured streaming music stations curated by Apple. In addition, iTunes Radio streams certain “iTunes Sessions” (like the iTunes Festival) for free. Apple promises that the service will also sometimes host exclusive single debuts or pre-release album streams for various artists.

Like other streaming music solutions, iTunes Radio also provides personalized streaming stations as well based on past listening preferences. Apple’s personalization also takes into account any music stored in iCloud through Apple’s iTunes Match subscription service. iTunes Match subscribers also get iTunes Radio ad-free, without advertisements played on streaming stations. The iTunes Match service costs AUS$35 per year in Australia.

Image via Apple