Groupon announced the launch of Deal Builder, a new self-service platform for merchants to (yep, you guessed it) build their own deals.

As a Groupon spokesman explains, Deal Builder “guides merchants through a simple process and enables them to choose from a series of popular deal templates to construct a promotion that best meets the needs of their business.”

“Deal Builder was piloted to more than 10,000 merchants and is now available to almost every local small business in the United States,” he adds. “The platform enables us to work with the thousands of merchants that contact us directly every month wanting to run a deal – increasing the number of offers in our marketplace.”

The platform is now available to “almost all” local businesses. This includes those in health and beauty and service-oriented and activities-based businesses. It will expand to food and beverage merchants later this year.

By its last count (Q3), Groupon had over 65,000 active deals on average. Groupon will reveal its latest stats on February 20th when it reveals its Q4 earnings.

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