Remember back in 2010 when Facebook launched the social inbox and Facebook email addresses for users? Mark Zuckerberg said at the time, “This is not an email killer.”

He meant it.

The company is now retiring the @facebook.com email address for users, and is forwarding any email sent to the user’s Facebook address to their primary email address used for the account. Some users have been getting messages that say:

When someone sends you an email at that address, it will no longer go to your Messages on Facebook. Instead, the email will be forwarded to the primary email address on your account.

We’re making this change because most people haven’t been using their Facebook email addresses, and we wanted to make it easier to view all your emails in one place. Plus, we can focus on improving our mobile messaging experience for everyone.

The Verge, which confirmed the retiring of the feature with the company, suggests that now anybody will be able to get emails into your real inbox by figuring out your Facebook address.

The company generated a bit of a stir a couple years ago when it began listing Facebook email addresses as users’ default addresses.

Image via Facebook