Square announced on Wednesday that it has acquired BookFresh, makers of appointment booking software.

“Sellers use Square for far more than accepting payments: They manage their point of sale with Square Register, run loyalty programs and promotions for customers, and access important analytics that help them make better business decisions,” writes Suare product engineering lead Gokul Rajaram. “Sellers of all sizes want to grow their business, which is why we’re constantly working to provide them with simple, accessible, affordable tools that help them do so.”

“Just like Square, BookFresh is designed to give time back to sellers so they can focus on their business,” he says. “To BookFresh customers: It’s business as usual. The team remains dedicated to maintaining and improving the product and supporting you.”

BookFresh’s Evan Ginsburg writes on the BookFresh blog:

Willem [CTO Avé}, the team, and I are dedicated to building seamless appointment booking tools that connect sellers and their customers in a simple, yet magical way — which is why it was an extremely easy decision for us to join Square. Square’s mission to make commerce easy resonates deeply with us. Together, we can bring simple tools to local sellers everywhere and help them grow their business.

To our customers: You are the reason we come to work everyday and we are honored to be part of your business. We thank you, and we want you to know that not much will change for you. We will continue to provide the same great product and customer service that you have come to expect from us — but now you can expect even more. By joining Square, we have many great opportunities to make our product even better. – Evan

Square and BookFresh will remain separate products for the time being.

There’s a lot of Square news happening. The company is also testing a new app to let users order things from stores for pickup, and is reportedly testing a service in which it gives money to businesses to help them grow.

Images via BookFresh