Jawbone, the company behind one of the most popular and well-reviewed fitness bands currently on the market, today officially launched its UP 3.0 app for the Android mobile platform.

The UP app now syncs via bluetooth with Jawbone’s latest UP24 fitness band to track user physiology. The band and app track metrics such as user exercise, sleep, food intake, and heart rate to help motivate a healthy lifestyle. Users can also use the app to track fitness or other health goals and receive notifications through the app.

“We believe that helping people understand the context and meaning of their data is key in helping to make sustained behavior changes,” said Travis Bogard, VP of product management and strategy at Jawbone. “Through our investment in data science we have been able to provide personalized insights to help nudge people to meet their sleep or activity goals. Now with the launch of UP24 on Android, our entire community can enjoy the benefits of these insights in real-time, with continuous feedback and in-the-moment notifications to help them achieve their goals. Android users have been incredibly active in the UP community, and we’re thrilled to bring UP24 to the Android platform.”

With the smartphone and tablet markets already showing signs of saturation in mature markets, device manufacturers are now turning to the wearable computing market as the next large growth segment in tech. Health-related wristbands such as the Jawbone UP24 have so far been leading the product category, but smart watches such as Samsung’s Galaxy Gear are expected make headway in the market as they begin to incorporate more aspects of fitness bands, become populated with apps, and come down significantly in price. Around 90 million wearable computing devices are expected to ship during 2014.

Image courtesy Jawbone