Google is pushing out a new design for text ads on the Google Display Network.

“Our new text ads have been designed with better readability in mind, regardless of what device they’re being viewed from,” says AdSense Software Engineer Clyde Li. “We’ve introduced a new default color palette of blue and grey, making the ads easier to read for the user. We’ve also updated our default font to Roboto, designed for easier readability on mobile devices as well as desktop. With this change, we’ve aligned our text ad font with the web font we use on our Android OS.”

Here’s a look at three different formats.

Google cites the fact that people are consuming web content across screens more as the catalyst for the new design. Note that the call-to-action button is been made “tap target” sized.

Images via Google