Yelp announced the launch of a new free tool for businesses to let customers book reservations online. The tool, called Yelp Reservations, follows the company’s acquisition of SeatMe last year.

For now, it’s available for businesses in the restaurant and nightlife categories in the US, Canada, UK, and Ireland.

“Business owners can set up the free Yelp Reservations capability through their Yelp Business Owners Account and start filling tables with the millions of people that come to Yelp looking for a great business to try,” says Yelp’s Alex Kvamme. “Consumers can book straight from the Yelp business listing on mobile or desktop and get a text message reminder, as well as the option to cancel or change a reservation by text. A free widget is also available for businesses to add to their own websites to encourage visitors to book a reservation for their restaurant and attract valuable new business.”

“Yelp already offers the opportunity to book reservations through Yelp SeatMe and OpenTable, but Yelp Reservations is a great option for businesses that aren’t big or busy enough yet to need the robust functionality of Yelp SeatMe,” Kvamme adds.

Yelp also announced today that it is looking for more small businesses to join its Small Business Advisory Council. More on that here.

Image via Yelp