Google launched AdWords Express in July of 211, as a way for local businesses to get using AdWords with automatically managed campaigns. Now, three years later, Google has launched a mobile app for the offering on both iOS and Android.

According to Google, 74% of small business owners use mobile devices to help manage their businesses, so the app is overdue to say the least. Google did make improvements to AdWords Express earlier this year to cater to mobile devices.

“AdWords Express has added more control where it counts for defining your target audience,” says engineering director Xuefu Wang. “Now advertisers can choose exactly where to promote their business — in their zip code, city, state or others around the country (currently in English-speaking countries). When customers search from their phone, they can get driving directions, call your business, or visit your website in one tap.”

“When you select your business category, AdWords Express makes sure that customers searching for related topics see your ad,” adds Wang. “To improve the targeting of your ad, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. We’ve also added more negative keywords to exclude unwanted searches, which improves the click-through rates of ads and means a lower cost for advertisers.”

Google says it has more improvements in store for AdWords Express in the coming months.

The app is available in the App Store and Google Play.

Image via Google Play