Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper.

The App Ads Helper, the company says, helps you “answer common questions around your app and app ads.” The company will expand the number of questions it can answer over time. The idea is that it will help you better advertise your app on Facebook.

Facebook said back in June that it was making the mobile app ad unit look more like its other ads, adding social context, and like, comment, and share buttons. They’ll now also be connected to a Facebook Page like other Facebook ad units – both on mobile and desktop. They’ve started migrating ads in the old format to the new one.

As mentioned, Facebook has updated the Parse SDK.

Owen Coutts explains on the Facebook Developer blog, “With the PHP SDK, developers can now access Parse from PHP rather than going through the REST API. Documentation has been updated with a new PHP Guide and Quickstart. This is our first SDK for a server-side language, and the first to be truly open-source.”

They also announced the release of Graph API v2.1, along with updated iOS and Android SDKs, which work with the new version. You can read more specifically about this update here.

Something else helpful to know is that Facebook also reportedly made some policy updates, which give developers 90 days to stop incentivizing users to like Pages.

Image via Facebook