Getty Images announced the launch of a new mobile app called Stream, which lets consumers view and share its photos. This is the company’s first consumer app.

Getty seems to be aiming to give users more ways to share its photos, but with more control over how they do so. Earlier this year, Getty launched an embed feature that lets users feature select images on blogs and social media.

“Our new, free Stream app delivers Getty Images’ stunning news, sport and entertainment photography straight to your iPhone and iPad, giving you a front row seat to the latest events around the globe,” Getty Images Chief Technology Officer Steve Heck said. “Imagery is the world’s most spoken language. People love our award-winning pictures and Stream makes it easier than ever to view – and share – the world through the lens of Getty Images photographers.”

The app includes a “streaming” feature for navigating curated photo streams as well as search feature and a slideshow option. You can also use the app to share images on Facebook and Twitter.

Users also have the ability to set up customized alerts as new images are added.

The app is for iPhone and iPad devices running iOS 8. It’s unclear if additional apps (namely Android) are on the way.

Getty is currently battling Microsoft over a recently launched Bing Image Search widget, which Getty believes infringes on its copyrights.

Image via Apple