Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on different devices.

Adobe Analytics – Mobile Apps includes enhanced support for iBeacons, app acquisition analytics, a new mobile SDK that integrates with Adobe Target for A/B testing, Customer Lifetime Value reports, and retention analysis.

“To under­stand how users are find­ing, down­load­ing, and using apps, app acqui­si­tion ana­lyt­ics allow mar­keters to prop­erly attribute the suc­cess of app acqui­si­tion cam­paigns across paid, earned, and owned media back to all post-download user engage­ment,” explains Adobe’s Jeff Allen in a blog post. “A sin­gle mobile SDK inte­grates with Adobe Tar­get (A/B test­ing), Audi­ence Man­ager (third-party data inte­gra­tions with audi­ence seg­men­ta­tion), and Adobe Expe­ri­ence Man­ager (devel­op­ment and man­age­ment of app con­tent) to dis­play a broad array of met­rics in real time includ­ing life­cy­cle, device-centric, and location-specific data. For exam­ple, mar­keters can under­stand how fre­quently peo­ple launch the app, which seg­ments are dri­ving the high­est con­ver­sion rates, how app usage dif­fers in-store vs. out-of-store, and much more.”

“Cus­tomer life­time value reports using cus­tomer attrib­utes based on your app mon­e­ti­za­tion strat­egy, such as prod­uct pur­chases, video views, and ad impres­sions, help mar­keters bet­ter under­stand and tar­get cus­tomers based on their pro­jected life­time value,” adds Allen. “Built-in sup­port for iBea­cons enables mar­keters to tar­get and deliver location-based mes­sages in a vari­ety of settings—from retail stores to large event venues. And, reten­tion analy­sis allows them to under­stand the reten­tion of newly acquired users, seg­ment cus­tomers based on how they use the app, and more.”

Adobe Analytics – Mobile Apps will be available next month. More details here.

Adobe says its analytics offering is already used by over 140,000 marketers.

Image via Adobe