As previously reported, Apple will hold its next big media event on October 16th. It sent out invitations earlier this week without much in the way of detail other than “It’s been way too long,” and it will be held at the Apple campus in Cupertino on that date.
Expected announcements include new iPads and iMacs as well as the public release of Mac OS X Yosemite (t’s been in beta since June).
In case you were wondering, Apple will be streaming the event live from apple.com/live beginning at 10 a.m. PDT. Well, that’s the plan at least.
As you may recall, the company tried to stream its last event (the unveiling of the latest iPhones, Apple Pay and Apple Watch), but had some severe problems doing so, leaving fans and spectators incredibly annoyed as the stream just didn’t work.
In fact, the stream’s failure was such a widespread phenomenon that Denny’s (yeah, the restaurant) even capitalized on the moment in a delightful example of real time social media marketing.
Next week’s event will no doubt trigger memories of the failure, but it will be very surprising if Apple doesn’t go out of its way to make sure that doesn’t happen again.
In typical Apple fashion, the stream requires you to use Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later; or Apple TV second- or third-generation with software 6.2 or later.
Image via Apple