“Since the beginning, you’ve been making music better. Now it’s our turn.”

That’s what Google’s YouTube is saying of its just-unveiled subscription music service. Long-rumored, YouTube Music Key is launching in beta. You can sign up for an invite here.

So, what is YouTube Music Key?

It’s a $10 per month subscription service that offers ad-free music, background play, and offline viewing. YouTube is offering a free six-month trial and a discounted price of $8 per month. Your Music Key subscription will also include a subscription to Google Play Music (and retroactively, vice versa).

“Thanks to your music videos, remixes, covers, and more, you’ve made YouTube the biggest music service on the planet. To turn YouTube into your perfect music service, we’re launching YouTube Music Key as a beta with our biggest music fans first, and then we’ll bring YouTube Music Key to the whole world together,” says Google.

Convincing people to pay for something that they’re used to getting for free is a challenge – but with YouTube’s sheer size and user base, soliciting just a few converts would make it worth it for the company.

Image via YouTube Music Key