IBM announced that Watson Analytics is now available in beta. The offering was announced in September. It’s described as a natural language-based service to give businesses instant access to predictive and visual analytics tools. The company called it the biggest announcement it’s made in a decade as an analytics provider.

“Since being announced in September, more than 22,000 people have already registered to access Watson Analytics, including an organization in the hospitality industry which is using Watson Analytics to better understand their clients at sporting events,” a spokesperson for the company tells WebProNews. “They have identified two important business variables with an over 80 percent predictive strength — in fact, they mentioned that ‘it was a question they had been trying to answer for six months!'”

That’s a pretty nice endorsement.

“As part of its effort to equip all professionals with the tools needed to do their jobs better, Watson Analytics provides business professionals with a unified experience and natural language dialogue so they can better understand data and more quickly reach business goals,” says IBM. “For example, a marketing, HR or sales rep can quickly source data, cleanse and refine it, discover insights, predict outcomes, visualize results, create reports and dashboards and explain results in familiar business terms.”

The availability of Watson Analytics follows IBM’s recently announced partnership with Twitter, which includes plans to offer Twitter data as part of the product.

Image via IBM