Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year.

This is according to a report from The Information, which says:

In the past few months, the company has been aggressively hiring for its mobile ads team ahead of a planned revamp of its ad products in the first half of the year. Yahoo plans to give advertisers a self-service platform to place ads on apps that are using its Flurry publisher network, according to a source familiar with the matter and another briefed on it.

The move could help revitalize Yahoo’s display ad business, which is not performing as well as its search ad business as of Q3.

Yahoo recently announced its first developer conference, which is to take place on February 19. The new platform is expected to be announced at this event.

“At the conference, Yahoo will announce and demo a new suite of products to help developers better understand their users and improve, grow and monetize their apps,” the company said last month.

Simon Khalaf, VP of Flurry products, is to be the featured speaker, and will give a “State of Mobile” address.

For the new platform, Yahoo will reportedly be combining Flurry with its Gemini mobile ad buying platform.

Image via Flurry