Today, former Florida governor Jeb Bush announced the formation of a new political action committee, a move that people are calling his “most direct step yet toward a 2016 presidential bid”.

And he made the announcement on social media – both Facebook and, for the first time, Instagram.

“Today we’re launching the #RighttoRise PAC to support candidates who agree with me that #conservative values are exactly what this country needs,” the presumed 2016 candidate posted on Instagram.

Bush’s new Instagram account isn’t yet verified, and still hasn’t cracked 1,000 followers.

Today we're launching the #RighttoRise PAC to support candidates who agree with me that #conservative values are exactly what this country needs. Learn more at: www.RighttoRisePAC.org

A video posted by Jeb Bush (@jebbush) on Jan 1, 2015 at 7:08am PST

He posted the same message in Spanish:

Hoy estamos lanzando el #RighttoRise PAC para apoyar a candidatos que estén de acuerdo conmigo en que los valores #conservadores son exactamente lo que este país necesita. Vete a www.RighttoRisePAC.org para más información.

A video posted by Jeb Bush (@jebbush) on Jan 1, 2015 at 7:11am PST

“We will celebrate success and risk taking, protect liberty, cherish free enterprise, strengthen our national defense, embrace the energy revolution, fix our broken and obsolete immigration system, and give all children a better future by transforming our education system through choice, high standards and accountability,” a Bush source told Fox News of the Right to Rise PAC.

Bush already has a decent presence on Facebook (about 132,000 likes) and Twitter (146,000 followers). With every presidential election, social media will continue to become more and more important. He’ll need to grow that following by a great deal if he does decide to run in 2016.

Image via Jeb Bush, Facebook