Justin Bieber announced Tuesday via Twitter that he is the new face of Calvin Klein.
Dressed in nothing but his Calvin Klein undies, the singer flaunts his abs and new blonde locks in the black and white photo that highlights his tats. He quickly posted a second photo with model Sara Stone.
Earlier in the day, Bieber had the Twitterverse in a frenzy after rumors began to circulate that he would be making some sort of announcement today.
With the hashtag #Justinwereready, Bieber fans expressed their excitement over a supposed announcement from the Canadian. Speculation was rampant over what the announcement could be.
The trending hashtag seemed to stem from a cryptic message that was allegedly from the Biebs early Tuesday, saying “Big day tomorrow. Some stuff I wanted to show you for a while. 🙂 love you.”
Drum roll… #mycalvins
https://t.co/PDRe8Spt5x
— Calvin Klein (@CalvinKlein) January 6, 2015
It begins. @CalvinKlein #mycalvins 🙂 pic.twitter.com/px0SJWVGSy
— Justin Bieber (@justinbieber) January 6, 2015
Back at it with @justinbieber! First look at our @calvinklein Jeans + Underwear campaign. #mycalvins #mertandmarcus pic.twitter.com/IgQYuB6z61
— Lara Stone (@LaraStone) January 6, 2015
#mycalvins #newfaceofcalvinklein http://t.co/Ix8DzY86WH
— Justin Bieber (@justinbieber) January 6, 2015
He also tweeted on New Year’s Day: “2015. New beginnings. Get ready.”
Officially a part of the legacy. Check out @CalvinKlein for more. #mycalvins #newfaceofcalvinklein http://t.co/CzLCpMWAiS
— Justin Bieber (@justinbieber) January 6, 2015
Looks like this is the big announcement that fans were anxiously awaiting.