We’ve known that Apple plans on launching the most talked-about wearable of the new year during the first half of 2015, and a new report suggests that the company is looking to March.

9to5 Mac quotes the ubiquitous “sources familiar with the matter”, who say that the Apple Watch is currently on track to ship by late March. Of course, these are the “current” plans, and could shift at any time. But it appears that Apple doesn’t want to make people wait too long to get their hands on the new device.

According to the sources, Apple is in software finalization mode right now. The company is also working to improve battery life, as well as the inductive charging feature.

Apple is expected to launch a few versions of the wrist-bound device, the cheapest of which – the aluminum “Sport” version – selling for $350. The next tier up (stainless steel) will run around $500. And the gold version, more specifically “a watch case crafted from 18-karat gold that our metallurgists have developed to be up to twice as hard as standard gold”, will cost in the thousands. Some reports have put the price as high as $5000.

In other Apple Watch news, TapSense just announced what it called the first programmatic ad platform for the device.

Image via Apple.com