Kim Kardashian made news last week for dying her brunette tresses platinum blonde. Now she has dyed her hair yet again, and this time it’s startlingly white.

According to a report from Us Weekly, Kim Kardashian spent hours in the Paris salon L’Atelier, and when she emerged the hair on her head matched the fur on her coat.

Later that evening, the Keeping Up With the Kardashians star watched her husband, Kanye West, in concert.

Watching Bae perform tonight at The Louis Vuitton Foundation/ Frank Gehry Museum pic.twitter.com/vpFD4QWG44

— Kim Kardashian West (@KimKardashian) March 7, 2015

Kim Kardashian seemed very happy with this new look, as she tweeted out a photo to her followers.

Je' taime mon amour pic.twitter.com/1CYUcTvtmA

— Kim Kardashian West (@KimKardashian) March 7, 2015

Maybe Kim Kardashian didn’t like the competition of Jared Leto sporting the same hair color? He went platinum blonde for his role as The Joker in an upcoming film. His new ‘do meant his long tresses were cut as well, however.

People magazine reports that Kim Kardashian’s platinum blonde was inspired by Madonna. Who do you suppose inspired her white locks–Billy Idol?

What’s your take on Kim Kardashian’s latest look? Do you prefer her as a platinum blonde or with white hair instead? Or do you think the Keeping Up With the Kardashians star should stick her her brunette hair color instead?