If you’ve been waiting to watch the first season of the hit BBC show Orphan Black, today’s your day.

Amazon is letting anyone and everyone stream the first season – 10 episodes – for free. Both seasons one and two of Orphan Black are on Amazon Prime Instant Video, which means subscribers can watch them.

But to the rest of you non-Amazon Prime subscribers, today may prove your only chance.

The free streaming window will close at 11:59 pm PT Friday night, so you better get going.

“Orphan Black has been extremely popular with Prime members since the series became available exclusively in Prime Instant Video—that’s why we’re excited to make season one available to all customers for free, for a day,” said Michael Paull, Vice President of Digital Video at Amazon. “We saw an incredible response when we made our Golden Globe-winning original series Transparent available to everyone, so we’re giving customers an opportunity to try out another great series that Prime members already love.”

Today's the day! #JoinCloneClub with us and watch #OrphanBlack Season 1 for free on Amazon: http://t.co/4NXxA6gwvn pic.twitter.com/9CD8cmHQAc

— Amazon Instant Video (@AmazonVideo) April 17, 2015

If you’re conflicted, the appropriate response to this is cool, but also gee thanks for the day, Amazon.

“For fans of television who have heard the critical and fan buzz around Orphan Black, but just haven’t had gotten to it, this offering from Amazon is a treat—and available to not only existing Prime members but everyone who goes to Amazon during this 24 hour period. You better cancel all meetings and take Friday off from work,” said Matt Forde, EVP, Sales, Co-productions and Digital Distribution, BBC Worldwide North America.

Easier said than done, Mr. Forde.

Amazon is running this promotion to mark the kick-off of season three, which will debut this Saturday at 9pm ET on BBC AMERICA.

So, if you really do have time off today – start your Orphan Black journey. You won’t be disappointed.

Image via Orphan Black, Facebook