Twitter Tops 300M Users as Earnings Fall Short

Twitter has just reported its Q1 2015 earnings, and its stock price is taking a huge hit. The company reported $436 million in revenue, far short of the $456 million analysts projected. Despite fallin...
Twitter Tops 300M Users as Earnings Fall Short
Written by Josh Wolford

Twitter has just reported its Q1 2015 earnings, and its stock price is taking a huge hit.

The company reported $436 million in revenue, far short of the $456 million analysts projected. Despite falling short, it’s still a 74% year-over-year increase.

“While we exceeded our EBITDA target for the first quarter, revenue growth fell slightly short of our expectations due to lower-than-expected contribution from some of our newer direct response products,” said Dick Costolo, CEO of Twitter. “It is still early days for these products, and we have a strong pipeline that we believe will drive increased value for direct response advertisers in the future. We remain confident in our strategy and in Twitter’s long-term opportunity, and our focus remains on creating sustainable shareholder value by executing against our three priorities: strengthening the core, reducing barriers to consumption and delivering new apps and services.”

Twitter did top a big user milestone, however. The company reported 302 million monthly active users, up 18% year-over-year and up from 288 million the previous quarter. Still, that’s pretty slow MAU growth.

Here are some more revenue specifics:

Advertising revenue totaled $388 million, an increase of 72% year-over-year. Excluding the impact of year-over-year changes in foreign exchange rates, advertising revenue would have increased 78%; Mobile advertising revenue was 89% of total advertising revenue; Data licensing and other revenue totaled $48 million, an increase of 95% year-over-year; International revenue totaled $147 million, an increase of 109% year-over-year; International revenue was 34% of total revenue.

Twitter is projecting second quarter revenues of $470 million to $485 million, which according to Bloomberg is well below analysts’ projections of $538 million.

Twitter’s stock is crashing as of a result.

The stock began to plunge before the markets closed as the company’s disappointing earnings report leaked early. It wasn’t a hack or anything, just someone at Twitter posting the earnings a bit prematurely. The company that spilled the beans just grabbed them from Twitter’s investor relations site:

Twitter also announced it has acquired marketing company TellApart.

For Twitter’s full earnings, head here.

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