Rick Santorum is nothing if not persistent. Despite having his own name dragged through the mud in retaliation for equating being gay with bestiality, the former Senator from Pennsylvania is plastering it all over yard signs again.

Rick Santorum was famously targeted by radio host Dan Savage with a much-publicized effort to redefine his name. But he bounced back to run for President in 2012. He joined a whole raft of other challengers to obvious GOP favorite Mitt Romney. One by one, each candidate succumbed to the scrutiny of the press. Herman Cain didn’t know what was going on in Libya. Michelle Bachmann peaked too soon. Rick Santorum took his turn for a week, but in the end it was Romney.

Now Rick Santorum is back in the fray.

“Americans don’t need another president tied to big government or big money,” Santorum said as he announced his candidacy. “Today is the day we are going to begin to fight back.”

But his past statements about same-sex marriage still haunt him.

Same-sex marriage has led to Rick Santorum's greatest fear coming true: His complete irrelevance.

— LOLGOP (@LOLGOP) May 27, 2015

His Twitter posts not only feature poor subject-verb agreement …

As President I will stand for the principle that every life matter! Join me at http://t.co/zj89cNMaUY #Rick2016

— Rick Santorum (@RickSantorum) May 27, 2015

… they are a target for his opponents.

@RickSantorum every life do matter! Even the gays one.

— Michael (@iShakeTheThrone) May 27, 2015

@RickSantorum This is your second attempt at this tweet and you still fucked it up. @robdelaney

— Chris Jackson (@ChrisCJackson) May 27, 2015

As for the largely-successful effort to besmirch Rick Santorum’s name, he has found a novel way around that. Rather than adopt the hashtag #Santorum2016, as he did last time with #Santorum2012, he is opting for the smaller target: #Rick2016.

But it isn’t helping.

"Rick" (verb) "to remove with your tongue." Welcome to the race, Rick Santorum.

— Dan Savage (@fakedansavage) May 27, 2015

It seems that no matter where Rick Santorum may go, his name is a sticky mess that will follow him.

@RickSantorum @AndyWHumphreys Rick, all you are doing is making it easier for Jeb to get the nomination.

— Daxton Brown (@daxtonbrown) May 27, 2015

Oh goodie. Rick Santorum is running for Prez. Cuz there just aren't enuf homophobic, sexist, bible thumping white guys on the GOP ticket yet

— Aღanda (@GrnEyedMandy) May 27, 2015