Facebook announced the launch of its first reference app for the Marketing API aimed at helping developers get their products built and shipped more quickly and efficiently.

The company says it has heard from developers over the years about challenges in getting started with the API. Some find it difficult to figure out what they’re final product is going to look like just from looking at reference docs.

“Using the reference application can save up to hundreds of hours of coding and design time in building a new application,” a spokesperson for Facebook tells WebProNews.

“Developers get started quickly with the Marketing API by building on and modifying Facebook’s supplied examples,” the spokesperson says. “Facebook is providing sample interfaces and code for common elements such as ads creation, ads management, and ads insights.”

You can grab the app from the new Facebook Marketing Developers resource center.

The company says it wants feedback, suggestions and input on the first version of the app.

Image via Facebook