A couple months ago, we looked at an infographic that took on the “science of brands on Instagram,” which quite a few marketers seemed to enjoy.

MarketingProfs is now pointing to another interesting one from “social media scientist” Dan Zarrella called “The Science of Instagram” based on a study of 1,494,175 photos from 538,270 users.

Some takeaways are that more tags equals more likes and comments, not using a filter is more likely to get you more likes, and calls to action work. Take a look:

If you’re a fan of Instagram infographics, you might as well check out this one about “the anatomy of the perfect Instagram post” too.

Image via Dan Zarrella