Salesforce just announced Lightning, which it calls the future of CRM. It combines a major redesign of the user experience, which the company calls the “Lightning Experience.”

The design is based on feedback from over 150,000 customers. Essentially, Salesforce Sales Cloud has been rebuilt from the ground up.

Also part of the announcement is the Lightning Design System, which is described as a how-to manual for developers based on the new design principles, which include “clarity, efficiency, consistency and beauty.”

“The Lightning Experience brings a consumer-grade experience that is modern, efficient and intelligent to every Salesforce user on every device—desktop, tablet and mobile,” a spokesperson for Salesforce tells WebProNews in an email. “Relevant information is surfaced for each screen, streamlining processes and making workflows more intuitive.”

“The Design System is a how-to manual for Salesforce developers, enabling any developer or partner to build beautiful components that work with Salesforce on every device and operating system,” they said.

Salesforce Lightning App Builder was announced at Dreamforce 2014. They made it generally available last month. This is a way to build apps via a drag-and-drop visual interface.

The company discusses the new offerings in more detail here and here.

Image via Salesforce