Google announced new AdWords Express home service ads in beta for plumbers, locksmiths, house cleaners, and handymen in select cities throughout the San Francisco Bay Area. These allow local home service businesses to appear prominently in Google.com for related queries as qualified professionals with ratings and phone numbers.

Here’s what the ads look like:

“Here’s how home service ads work,” Googles says. “Let’s say you own a home cleaning business in San Jose. Simply tell us about your business, get qualified, and we’ll take care of the rest. Google will organize the information you give us into a polished profile page for your business, which includes a professional photo. When someone in your service area searches for ‘house cleaners’ or other related terms, we’ll show your profile within an expandable listing at the top of Google search results.”

“Customers can read detailed reviews, submit a service request, or call your business directly for more information,” the company adds. “And to help ensure that you and your customers receive the best experience possible, home service ads are only available to businesses that have been screened and qualified.”

Google has an application for businesses interested in participating in the ads here.

It’s unclear when the ads might become available beyond the Bay Area, but as availability broadens, they’re sure to draw a great deal of interest from local advertisers.

Image via Google