Are you an Apple Watch user? If so, Apple is never gonna give you up.

The company has placed a subtle relic of internet jokes past on its website. If you’ve ever checked out Apple’s how-to on Digital Touch, you’ve been rickrolled and didn’t even know it.

Here’s how Apple describes how to Add a Friend from your Apple Watch:

Catch it? If not, check out the watch face.

NE VE RG ON NA GI VE YU UP.

Bravo.

It’s 2015, and the folks at Apple are pushing this rickroll thing pretty hard:

Ok, fine. I’m just being sour. Rickrolling is still funny, right?

h/t The Verge, image via YouTube