Etsy announced the launch of Etsy ASAP as a limited pilot in areas of New York City, giving shoppers the ability to have items delivered on the same or next day for a flat fee of $20.

“This pilot, slated to run through the holiday season, arrives on the heels of the new Etsy Local mobile experience, which helps shoppers on-the-go find Etsy items and sellers nearby at events or local shops, and is the latest example of Etsy’s efforts to foster and grow local marketplaces,” an Etsy spokesperson tells WebProNews.

According to the company, over half of buyers it surveyed said they would use Etsy ASAP for last minute gifts.

“We are excited to bring these new services to the Etsy community–they will improve the shopping experience while offering new ways for sellers to connect with and grow their customer base,” the spokesperson says. “Etsy ASAP, like Etsy Local, will encourage more opportunities for person-to-person commerce and offer a solution for last minute shopping needs, in a way that benefits the whole community.”

When a user selects Etsy ASAP during the checkout process, they’ll be able to choose from three-hour delivery windows based on seller availability. Orders placed after 7PM are eligible for next-day delivery rather than same-day.

You can browse items currently eligible for Etsy ASAP here. There are over 5,000 products currently available to those residing in the right areas.

Searches on Etsy can be filtered to only display items eligible. More about the service on the Etsy blog.

Images via Etsy