Netflix and chill, the cultural phenomenon that pretty much means come over and we’ll use movies as an excuse to sex, has probably gone too far.

It looks like “someone hit the mothership”, as this reddit post shows. Someone tagged the Netflix headquarters sign with “and chill”.

My brother took this picture of someone tagging up the Netflix headquarter sign ? pic.twitter.com/NaU8MKTC0q

— Elma Avakian (@eeelms) November 2, 2015

In October, Netflix CEO Reed Hastings even acknowledged the meme:

Netflix and chill condoms? The meme has got to be peaking soon. https://t.co/uKC0Gp8Usd

— Reed Hastings (@reedhastings) October 8, 2015

In all honestly, it might behoove Netflix to just leave it up. This is the best advertising campaign the company has ever had, and it didn’t even have to create it.