Miss Universe contestants, vying for Sunday night’s crowning moment, took to social media in the past few days in bare form. No, the Miss Universe ladies didn’t pose nude, but they left their faces nude. The girls posted selfies that are makeup free.

It was the reigning Miss Universe, Colombia’s Paulina Vega, who issued the challenge to this year’s Miss Universe contestants. She told the girls to use the hashtag #ConfidentlyBeautiful in their posts.

Every #MissUniverse is #ConfidentlyBeautiful. Are you? Show us your no-makeup selfies with #ConfidentlyBeautiful. pic.twitter.com/evBiPFSsWb

— Miss Universe (@MissUniverse) December 16, 2015

The Miss Universe contestants responded with excitement.

Preliminaries today! Woke up fresh faced and ready to do this! @MissUniverse #MissUniverse #Confidentlybeautiful pic.twitter.com/Uucr04gSxK

— Toria Nichole (@Toria_Nichole) December 16, 2015

My makeup free selfie in honour of the @MissUniverse confidently beautiful motto! #ConfidentlyBeautiful pic.twitter.com/pnhrC27dIK

— Joanna (@joannacoops) December 17, 2015

The Miss Universe contestants are following in some very popular celebrities’ footsteps when posting these makeup-free selfies. In recent months both Demi Lovato and Cindy Crawford have done the same thing. Salma Hayek and Cameron Diaz posted theirs as well.

Miss Universe and Miss USA tell Us all their beauty secrets from the pageant world: https://t.co/PlnQ1UW5TF pic.twitter.com/1fBg3ycMnq

— Us Weekly (@usweekly) December 19, 2015

Will you be tuning in to Sunday night’s Miss Universe Pageant? Steve Harvey is hosting, and Perez Hilton, Niecy Nash, Olivia Culpo, and Emmitt Smith comprise the judging panel.

Getting ready for @MissUniverse pageant like I'm a contestant! Lol even the judges want to look great! @Guerlain ? pic.twitter.com/hAtrCZBD4d

— Niecy Nash (@NiecyNash) December 19, 2015

This will be the first broadcast of the Miss Universe Pageant since WME-IMG acquired the The Miss Universe Organization from Donald Trump in September, following his disparaging remarks about Mexican immigrants earlier in his campaign. Fans can even take part in the voting process.

.@MissUniverse and Miss USA Judge Your Favorite TV Shows' Pageant Episodes. See for yourself: https://t.co/j4zm0mNabv #MissUniverse

— FOX (@FOXTV) December 19, 2015

The Miss Universe Pageant starts at 7 p.m. ET.