Lisa Bonet joins daughter Zoe Kravitz in a new campaign for Calvin Klein. The mother-daughter duo are gorgeous, and one has to do a double-take to realize which is the mother and which is the daughter. The pair definitely do justice to the Calvin Klein Watches + Jewelry spring campaign.

In the print and video ads, Lisa Bonet and Zoe Kravitz have an organic feel as they wade in a lake and cuddle up close to one another.

Mother daughter #ckminute. @ZoeKravitz + Lisa Bonet, as feat. in the 2016 Calvin Klein Watches + Jewelry campaign. pic.twitter.com/X8z9UV3KQc

— Calvin Klein (@CalvinKlein) January 13, 2016

Zoe Kravitz is the daughter of former Cosby Show star Lisa Bonet and rocker Lenny Kravitz. Zoe stars in the Divergent film series, as well as in Mad Max: Fury Road.

Lisa Bonet also has two children with husband and Game of Thrones alum Jason Momoa.

The new ads feature the tagline, “Life in the now,” and some feature additional actors and models, including Will Peltz, his girlfriend, model Kenya Kinski, model couple John Hein and Tilda Lindstam, and a few others.

Lisa Bonet poses with look-alike daughter Zoe Kravitz in new @CalvinKlein campaign: https://t.co/sTBHkVU7tf

— Us Weekly (@usweekly) January 14, 2016

None are quite as intriguing as Lisa Bonet and Zoe Kravitz. There’s just something about a mother-daughter duo–especially when that mother grew up on TV, as Bonet did on The Cosby Show–that people love to see.

Were you a fan of Lisa Bonet when she starred on The Cosby Show? Don’t you think daughter Zoe Kravitz looks just like her?