Google introduced a new tool called VR View, which enables you to embed immersive content into apps and websites. The offering utilizes Google’s 360 VR images or videos that can be viewed with a phone, a Cardboard viewer, or on a desktop computer.

“Travel apps may include turtle photos, but they’re nothing like diving into the open ocean,” says product manager Nathan Martz. “Real estate websites may include descriptions of the dining room, but it’s nothing like actually touring the home. For developers, having immersive elements in their apps and websites can be the difference between meh and magical.”

Here’s an example. On desktop, just click to drag throughout the virtual imagery.

For mobile, VR View is compatible with both Android and iOS.

“For native apps, you can embed a VR view by grabbing the latest Cardboard SDK for Android or iOS and adding a few lines of code,” says Martz. “On the web, embedding a VR view is as simple as adding an iframe on your site. We’re open-sourcing the HTML and JavaScript for web developers on github, so you can self-host and modify it to match your needs.”

That Cardboard SDK for iOS is new, by the way. This includes all the features available in the Android SDK.

Image via Google