Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their products are included in search results, YouTube and partner websites.

Responsive New Interface

“With updates to Merchant Center, you’ll see a fast, responsive new interface, aligned with the modern look and feel of the rest of Google’s products,” says Sven Herschel, Product Manager for Google Shopping at Google. “We’ve changed Merchant Center navigation by bundling common tasks and actions. For example, you can use the new Home page to view recent announcements and dashboard data for your account, and you can find consolidated product feed and product data quality information under the Products page.”

The Merchant Center is the place for ecommerce sites to upload their product data to Google, literally letting millions of shoppers see their online and in-store inventory.

Explore Google Programs for Your Products

“Merchant Center now lets you discover new ways to apply your data to promote and sell your products,” said Herschel. “Use Merchant Center to explore additional Google programs for your products, including Local Inventory Ads, Merchant Promotions, Product Ratings and more, while continuing to manage and configure your product data for Shopping ads.”

Additional Updates to Merchant Center Features

Google has also made updates and improvements to improve speed and functionality so that retailers can get their products online more quickly including Feed Rules, their Diagnostics Page and Currency Conversions. Find more info on those here.