Companies who want to succeed online in 2018 need to have a firm digital marketing strategy. Luckily, there are a number of strategies and tools open for marketers, like blogging, content marketing, email marketing, social media, and paid search.

Another prime vehicle for content marketing today is the podcast. Besides providing relevant information about your brand or product, podcasts come in an easily digestible content format and doesn’t need a customer’s undivided attention, unlike text-based or video content.

There are several reasons why your brand should consider delving into podcasts this year. Consider the following:

It’s Easy to Develop

Making a podcast is relatively easy. You basically just need a high-quality microphone and headset to create your podcast. The software needed to edit it is free and easy to use and all you need to upload it is a solid WiFi connection.

It can be Distributed via Multiple Channels

Aside from being easy to create, podcasts are also easy to promote. It’s common for companies to broadcast their podcasts on their blog or website. But services like iTunes, SoundCloud, and Stitcher helps in expanding the reach of your podcast. You can also use different social media platforms to share your podcasts.

It Establishes Your Authority

A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word can’t express. And coming out with regular podcasts that have sound information and good ideas helps establish you and your brand as market leaders.

There’s a More Intimate Connection with the Audience

Listening to someone on a regular basis can lead to a more intimate and stronger connection. Broadcasting podcasts regularly give listeners the chance to become more familiar with the podcaster’s style and voice. This familiarity and connection keeps your brand in mind and helps the audience have a better understanding of the company’s values.

Don’t be left behind by the other brands that have already discovered the power of podcasting. Start integrating podcasts into your marketing strategy and reach more people.

[Featured image via Pixabay]