Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. “Something we have learned in the last few years is that once you communicate those values and what the brand really means to your employees and to your customers, it kind of does the job itself,” he says. “You don’t really have to spend a lot of time maintaining it.”

Bednar adds: “Everything you do at that point is the brand.”

Jan Bednar, Founder & CEO of ShipMonk, talks to Logan Lyles of Sweet Fish Media and host of the B2B Growth podcast. Bednar tells how he grew ShipMonk to a $30 million business and how the company’s values have helped drive their success:

Our Values Are the Pillars of the Organization

The one important thing in the way we look at our products and our brand is we try to figure out who are users are and what does our brand mean. We have a certain set of values that are associated with our brand. It’s not just a bunch of text that we put on a whiteboard three years ago and we never look at it. We have them everywhere and everyone knows them. They basically become the pillars of the organization. It’s something that everybody looks up to. You know what they are.

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself. Something we have learned in the last few years is that once you communicate those values and what the brand really means to your employees and to your customers, it kind of does the job itself. You don’t really have to spend a lot of time maintaining it.

Everything You Do is The Brand

Everything you do at that point is the brand. It’s how you answer the phone. It’s how you decorate your office. It’s how you go to work. It’s what you wear to work. Every single detail, as long as you have those values in the back of your mind and you know what the brand really means, it’s almost like a self-sustaining organism at that point.

That’s been really important for us. We really see with our customers that once they like our brand and they see what we are doing they become part of it. It’s one of the most rewarding things. They love coming to our office. They love sharing their thoughts and improving the product. It becomes this one big ShipMonk family in a way. Everything we do from a branding and marketing standpoint surrounds those values and the proposition of the brand.

>> Listen to the full podcast at Sweet Fish Media…

About ShipMonk

From their inception in 2014, ShipMonk has operated with a singular guiding principle: to help small and medium-sized businesses scale by offering technology-driven fulfillment solutions that enable business founders to devote more time to the things that matter most in their businesses. Put simply, ShipMonk helps eCommerce companies stress less and grow more.