Enough is Enough – Tech Companies Values Need To Change, Says Marc Benioff

“I feel so strongly that we are at a point in our industry where enough is enough,” says Salesforce CEO Marc Benioff. “There are some things going on in regards to the manipulation of their cons...
Enough is Enough – Tech Companies Values Need To Change, Says Marc Benioff
Written by Rich Ord

“I feel so strongly that we are at a point in our industry where enough is enough,” says Salesforce CEO Marc Benioff. “We need to get the values straight with these tech companies. There are some things going on in regards to the manipulation of their consumers, the misuse of the data, and serious issues with privacy. Those values need to change and some of those companies need to be held accountable for what’s going on.”

Marc Benioff, CEO of Salesforce, discusses how he supports the government investigations into the tech industry in an interview with Jim Cramer on CNBC:

We Are At a Point In Our Industry Where Enough is Enough

I feel so strongly that we are at a point in our industry where enough is enough. We need to get the values straight with these tech companies. There are some things going on in regards to the manipulation of their consumers, the misuse of the data, and serious issues with privacy. Those values need to change and some of those companies need to be held accountable for what’s going on. So I’m actually all in on this (DOJ review of big tech). I actually think it’s maybe too little too late. They should be more aggressive. We’re following behind what the European Union is doing.

The European Union are the ones who are the leaders in this area. Not just in privacy with GDPR but with their European action against these companies when they misuse data, misuse privacy, or take advantage of customers. There are things that have happened in our industry that are embarrassing to me. So let’s clean it up and let’s get back to where Facebook is not the new cigarettes. That’s what I’ve been saying to everybody. Let’s make it all great again if you will. Let’s make tech have the values that we all want it to have and let’s take care of our customers and put consumers first. This is what I think is important.

Absolutely, The Tech Industry Has Brought It On Themselves

Absolutely, (the tech industry has brought it on themselves). I think that now is the time for them to basically clean it up. It’s not too late, it never is. That is what has to happen. You can see companies who have not made these changes and their executives have walked out. They buy these huge companies and you’ve seen them (top execs and founders) walk out. These people are friends of mine.

I’ll say, why are you leaving this company? “Well, I don’t like the values. I don’t like what’s important to that CEO. That CEO said this to me so I’m leaving.” Wow. That’s amazing. Then you saw the customers leave and you saw advertisers leave. That has to change. I think that there needs to be corrective action and it needs to come from the government. I’m for the regulations that are coming in here.

Enough is Enough – Tech Companies Values Need To Change, Says Salesforce CEO Marc Benioff

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